How well do you know your customers? While most brands would say they know their ideal shopper, how many can break down their customer engagement into finely tuned segments based on analytics? ...
Editor's Choice
How much should we really expect privacy?
One man’s trash is another man’s big data
3 reasons loyalty programs aren’t an option
Leveraging Silicon Valley — from wherever you are
When another 2 billion join the connected world
Loyalty marketing and picking pumpkins for Halloween
Latest News
Snowden told us things we should have already known
Snowden’s stories of a far-reaching NSA shouldn’t come as much of a surprise to anyone working with Big Data. We’re entering a new age and the technology and techniques of the past won’t hold up. Just reading the headlines is all the evidence we need. German Chancellor Angela Merkel’s cell phone was being monitored by […]
New ways to architect for the Internet of Things
In a previous post, Preparing for the internet of things, extreme scalability, real-time event handling, and time-to-insight were given as the three biggest challenges for Big Data and the Internet of Things. These are challenges that can be addressed now if companies are ready to invest and be proactive about what’s surely coming in the next […]
Lowing cost is the new disruption
Every day we hear about investors chasing the new, shiny innovations that can add to the top line, but what about that other line — the bottom line? With little fanfare, a new kind of disruption has been picking up steam — disruption in the cost of production. Uber and AirBnB are powerful examples of […]
Customer loyalty is a bird in the hand
We’ve heard the phrase, “A bird in the hand is worth two in the bush,” since childhood. We were being told by wiser adults to value what we have over the things we don’t. Customer engagement has the same lesson at its heart: We can more easily achieve our goals by creating better, more loyal […]
Preparing for the Internet of Things
The Internet of Things is coming. If you don’t know what that means, there’s an explanation here. But if you want to be brought up to speed more quickly, here it goes: We’ve gone through three waves of data creation in our modern age. In the first age, data was generated by back office systems […]
Everyone has a plan until they get punched in the face
I attended The Big Data Conference in Chicago these past three days and noticed common threads consistently woven through each session and side conversation. First, we’re beyond the questions about what big data means (finally…I heard no V’s for three days). Instead, the conversations centered on where to get started, what approach to take, and […]
Breaking down Gartner’s 2014 strategic tech trends
Gartner may be the biggest technology advisory service in the world but that doesn’t mean that their predictions are always on the money or as forward-looking as we’d like. Here is our take on this year’s list: Mobile Device Diversity and Management Gartner statement: “Through 2018, the growing variety of devices, computing styles, user contexts […]
Disruption and game theory
The following is a guest post by Alistair Croll. This talks about game theory. I’ve probably messed some of the examples up, despite reading a book or two on it. Feel free to correct me. A few weeks ago, I was in the Bay Area buying supplies for a week of camping in the desert. […]
Thoughts on how mobile tech will change our work
When we think of mobile technology and the workplace, it’s very easy to go down one of two paths: I can be reached 24 x 7 and never get a break thanks to my smartphone I can work from anywhere and have freedom thanks to my smartphone Both of these paths are a real part […]
One guy’s summary of TUCON 2013
TIBCO’s TUCON 2013 in Las Vegas wrapped up on Thursday and today, two days later, I’ve had the chance to reflect on what was most interesting. Here are my takeaways: Civilization 3.0 In the opening keynote, CEO Vivek Ranadivé told the audience that we’re entering a new era that he called Civilization 3.0. He broke earlier […]
It’s no longer acceptable to have only a transactional relationship with customers
TIBCO Head of Client Technical Services Wen Miao took the stage this week at TUCON 2013 to talk about TIBCO’s focus on Turning Customer Into Fans. Wen started with the following: “Every company has customers. However, in the 21st Century, it is no longer acceptable to have only a transactional relationship with customers. TIBCO wants […]
Asurion knows digital life is here to stay
Asurion CEO Steve Ellis and CIO Barry Vandevier took the stage this morning at TUCON 2013 with a great story of our times. We live in a world increasingly dependent on mobile devices. In fact, we’ve reached a point that when technology fails, our daily routine is out of balance at work and at home. Knowing […]
Our devices are going to coach us
Adidas announced at GigaOM’s Mobilize 2013 Conference that they’re creating a smartwatch that can provide location, speed, heart rate and serve music during workouts. That’s interesting, sure, but there’s something remarkable they’re adding: coaching. An athlete wearing the Adidas smartwatch will provide coaching through the watch’s screen or headphones. This is certainly a glimpse of what’s […]
Which marketing platforms are here to stay?
The sheer number of marketing applications offered as downloads or services is exploding. Everyone wants in on the real-time marketing game, likely because as the U.S. and the world come out of an extended economic downturn, there are few places more ripe for automation leading to efficiency than how we market and sell goods. What’s more, the […]
Welcome to Civilization 3.0 – TUCON 2013
TIBCO kicked off TUCON 2013 this morning with CEO Vivek Ranadive starting the conversation. He spoke about how the 21st Century is a time of unprecedented change. And much like the 20th Century,which started in 1908 with the automobile and then brought highways and the century of the auto, the 21st Century started late: I […]
Where process isn’t a dirty word
I recently attended the Criminal Justice Management event in London and presented a panel discussion on the topic of process efficiency within UK government. The event schedule was quite varied, with subjects on Intelligence Led Policing, Enabling Communication through Interpretation and Translation Services, Improving Performance Management and Boosting Workforce Capability and powered by both process […]